Mustapha+Mond's+Department+of+Propaganda

Welcome to the Department of Propaganda at the College of Emotional Engineering toc Congratulations on your job offer and welcome to Mustapha Mond's Department of Propaganda! As a new employee, it is imperative that you understand clearly and completely your role in our Brave New World of stability, harmony, and never-surpassed human happiness. Please read the following closely.
 * "Wheels must turn steadily, but cannot turn untended. There must be men to tend them, men as steady as the wheels upon their axles, sane men, obedient men, stable in contentment." -- **** //Mustapha Mond// **

[[image:http://i.ytimg.com/vi/kXtMXgF_nQ4/0.jpg width="270" height="216" align="left"]]EMPLOYEE HANDBOOK
As you know, there can be, "No civilization without stability. No social stability without individual stability." Individual citizens need to know their role in society and how to fulfill their expectations; everyone must be reminded how to keep happy, stable, and how thereby to keep the gears of our social machine running smoothly. **Your job is precisely to remind them of this correct way to live.** Virtue and sanity in our world rely, in large part, on how well you do your job. You must supply the healthy thoughts that will occupy the minds of our citizenry. You must craft the powerful words and dynamic images that effortlessly but effectively persuade and therein ensure obedience. Your efforts here at the Department of Propaganda are central to the stability and strength of our civilization. The ideas you fashion and then communicate are the glue which helps hold our social structure together, the grease that keeps the machine humming smoothly and contentedly. Good luck!
 * The Department of Propaganda** plays a key role in maintaining the paradise we have constructed. This world of ours did not come about by accident - in fact, mankind almost destroyed itself first, and only the prospect of imminent extinction through instability and war brought about the necessary changes leading to a better tomorrow. We have less freedom now than in previous societies, but we are happier and more stable for it; in fact, we have discovered that **stability is more important than freedom**. Our way of life is controlled and planned down to the smallest details, and endless attention and care is required if society is to maintain its steady progress towards an ever improving quality of life – hence your job in the Department of Propaganda. You play a vital role in the health of our state. In attending to the organization and rationale of our society, **we can never rest in our efforts to ensure stability through social engineering and advanced science**.



PROVISIONAL EMPLOYMENT TASK
You will be assigned to one of five Department of Propaganda sub-departments responsible for reinforcing correct thought and correspondingly correct behavior:

Everyone works for everyone else! We can’t do without anyone! Unsure of your role in our wonderful New World? Just pay attention to the messages from the Department of Propaganda at the College of Emotional Engineering. We’ll make sure you know exactly how to behave and what to think so you can focus on being a useful member of society.
 * ** "Know Your Role" Department **

You are responsible for promoting the idea that an increase in production and consumption lead to happiness and virtue. Newer is better! More is best! Old is horrid!
 * ** "Shop 'til You Drop" Department **

Everyone belongs to everyone else! And all have a role and a function in society. Everyone has to do their part! To understand and act on this is to be happy and to live healthily. One cannot be reminded of this long enough - or forget the ugliness, squalor, and irrationality of the old family-model based on "parents"!
 * ** "Better Living Through Test Tubes" Department **

Whether it’s Obstacle Golf, Orgy Porgy, or the Feelies, a normal person just wants to have non-stop 24-7 fun! Sensory stimulation is the highest pursuit of the best form of happiness. Don't be the last to indulge in the latest greatest amusement! And let's all do it TOGETHER!
 * ** "Never a Dull Moment" Department **

Feeling a bit under the weather? Gloomy thoughts clouding your day? Take a Soma vacation! Pop a pill(s) and kiss those rain clouds good-bye. Relief is just a dose away! What are you waiting for? TAKE IT NOW!
 * ** "Happiness is a Pill" Department **

With the resources and virtually unlimited media access of the State, your job is to help **design and create a public service announcement for your sub-department** to be shared in magazines, newspapers, advertised in Feelie Palaces and shopping malls, over the airwaves and through the digital pipes of our world.

Your presentation should be polished and smooth, upbeat yet to the point, and simple but catchy. It //must// effectively and dramatically **convey the message that obedience to the values and organization of our society leads to individual virtue and sanity, thereby bringing about stability and happiness for all.**

You have many choices for how to present your message to the population of our Brave New World. Consider the following possibilities:
 * TV Commercial
 * Audio/Radio Commercial
 * Photo/Video Essay
 * Propaganda Poster
 * Art Installation (trifold, diorama, etc.)
 * Informational/Propaganda Presentation
 * Song/Music Video
 * Dramatic Sketch
 * Live Commercial Presentation

Regardless of your method of delivery, the message should be perfectly understandable and equally digestible to both an Alpha-Plus an Epsilon-Minus. Your presentation will be seen/heard tens of thousands of times over weeks and even months, and millions of viewers will be exposed to it, so your work must be of the highest quality. It cannot seem stale and boring after only a handful of viewings. Be advised!

CONSIDERATIONS
In selecting you to work in his Department of Propaganda, Mustapha Mond has the highest confidence in your ability to produce creative work realizing (and even surpassing!) these high expectations. In particular, he wishes that you not lose sight of the following questions:
 * How can you fashion your message so as to gain maximum acceptance by the target audience?
 * What tricks can you use to make your message seem reasonable and not overbearing?
 * What techniques can you use to influence people without their feeling manipulated or controlled?
 * Is your message upbeat and is the tone appropriate to our brave new world?
 * Will your slogans and/or jingles stay in people's minds afterwards? Are they simple? Are they catchy?
 * Is your presentation polished and attention grabbing? Does it reinforce the core message of your sub-department, as well as the general values of the World State?

Mustapha Mond wishes you good luck in the discharge of your duties, among the most important in our Brave New World of order and happiness! In having given you full reign to be creative and develop your own ideas of exactly how to get our message across in the video, Mond hopes to be pleasantly surprised by your work. Don't let him down!

You will be provided with resources and materials to help you craft your propaganda presentation, but remember that your best resource is what you already know about maintaining the happiness and stability of our world! You will also receive further instructions and guidelines for creating your presentation. For now, your first task is to brainstorm some ideas for a presentation worthy of a job at the College of Emotional Engineering.


 * "And that is the secret of happiness and virtue— liking what you've got to do. All conditioning aims at that: making people like their inescapable social destiny." --** **Director of Central Hatcheries**

PROCESS
The following steps will lead you to success in the creation of your presentation:
 * 1) Identify the sub-department for which you will be working.
 * 2) Decide whether you will work alone or with a group. If you opt to work with a group, find NO MORE THAN 3 other candidates. Assign distinct, specific roles within the group.
 * 3) Brainstorm ideas, themes, slogans. Decide on your medium.
 * 4) Complete a **proposal form** and submit it to Mustapha Mond's emissary, Mrs. Sharp, for approval.
 * 5) Plan and draft your public serice announcement presentation.
 * 6) Research tools, strategies, and techniques of propaganda.
 * 7) Complete daily productivity reports. For now, just write them out (or type them into a Word document). As soon as we get the technical glitch fixed, you can post them to the website.
 * 8) Edit and refine your work alone or with a peer.
 * 9) Prepare to deliver your completed public service announcement/presentation on **MONDAY OCTOBER 15**.
 * 10) Write the defense of your public service presentation, detailing the persuasive and propaganda techniques you employed, as well as why you deem your message to be necessary and effective in for our society. EVEN IF YOU ARE WORKING IN A GROUP, EACH INDIVIDUAL MUST WRITE HIS/HER OWN DEFENSE.
 * 11) Submit any/all materials to Mond's emissary, Mrs. Sharp.

EVALUATION
You MUST receive approval of your presentation BEFORE moving forward with design and creation. Fill out the proposal form and submit it to the College of Emotional Engineering office as soon as possible.

Your completed public service announcement must be ready for presentation on either MONDAY 10/15 or TUESDAY 10/16. Any submissions not ready at that time will not be considered, and the creators will be terminated. Once your proposal is approved, you will be invited to select a presentation time. There are limited spots, so be sure to schedule as soon as you have gained approval.

There are several aspects of your work which will be evaluated. Your public service announcement will be scored, as well as your daily productivity reports, and your written Defense article. You will be evaluated as an individual (//no social stability without individual stability//). If you are working in a group, your presentation score will be a group grade; remember, each individual is only as strong as his weakest team member. In our Brave New World, there is no place for weakness or inattention to the needs of the group. Lack of follow-through or participation by any group member will result in the docking of said member’s wages (points).

Use the resources available to you on the Department’s webpage to guide you in completion of all tasks.

Failure to meet the expectations of this task will not only result in a failing grade, but will also threaten the harmony, happiness, and well-being or our society. This is an important job; treat it as such.

**Daily Productivity Reports**
include component="comments" page="Mustapha Mond's Department of Propaganda" limit="1000"

PROPAGANDA RESOURCES
Basic Techniques.1 Basic Techniques.2 Propaganda Critic ===Basics of Propaganda Video===

TECHNOLOGY RESOURCES
Create a Prezi -- Kind of like a PowerPoint, but more interactive and visual. Sign up (FOR FREE) via Facebook. Create a Kizoa Slide Show -- Sign up for FREE and create a slide show of photos and text. Create Animation at Xtranormal -- Sign up FOR FREE! and create a cartoon. Select your characters, setting, provide your text, select voices and emotions.

1. Click on the link: Infohio 2. On the left, click the green "Go" button 3, In the "Achieve" box on the right, click "How do I present my project?" 4. Use the attached, available, FREE resources to create slide shows, movies, audio recordings, webpages, etc. 5. Earn a good grade and be happy.
 * Plus, there are TONS of Ways to Present Your Projects on InfOhio.org **

Special thanks to Richard Geib of Foothills Technology High School for the project.